Brand identity and digital design for Smac. Smac is an electronic purse recognised on the territory of the Republic of San Marino by economic operators, specifically appointed by San Marino credit institutions, for discount top-up operations, payment and telematic certification of purchases. The design challenge was to give a new look to SMaC's old graphic identity, focusing on its relaunch within the San Marino territory and bringing it closer to a varied target of users, in an attempt to modernise a widely used and functional service for all users.

The new graphic identity of SMaC aims to enhance the concept 
of discounting, saving and circularity, peculiar characteristics of the service. All this through the use of graphic elements that recall 
the concept of circularity and a community that wants to network.

The project was selected and commissioned by the State Secretariat of the Republic of San Marino, which launched the call for participation at the University, and was responsible for the final application of the entire graphic design.